Was browsing through and suddenly found this masterpiece - Old Ad of Bajaj .. with a tag line of Bulandh Bharat ki buland tasveer. It was very much refreshing to see it after a long long time.
The main idea of any ad is to leave the viewers with an impact. This one strikes the emotional chord perfectly resembling the Indian culture and the contemporary lifestyle. It made sure to convey that owning a Bajaj scooter is a mater of style and pride.
Now I could not resist myself from checking the next edition of the commercial which came out in the early days of this century ... Those were the changing times ... with changing lifestyle ... culture ... trends … thoughts etc ... No more scooters ... it was all motorbikes ... Boxer, Legend, Caliber and Saffire. We were trying to accept this new changes without compromising on our roots and this fact was perfectly portrayed in this ad ... Naye Bharat - Naye tasveer still Bulandh buniyaad
Hmmm... Time for 'Hamara Bajaj' to come up a new ad with Platina, Discover, Eliminator and Pulsar..... Must be Interesting isn't it !!!
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